Nico Labuschagne - SDR at OneMob - Sales Dev Hub - RightBound
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Nico Labuschagne – SDR at OneMob

Nico Labuschagne - SDR at OneMob

“Don’t repeat the same action and expect a different outcome. Adapt and improve.” —  Nico Labuschagne, SDR at OneMob, shares some of his #sdr insights & tips on #salestage


During the interview process at OneMobSati Hillyer(our CEO) asked me to prepare a video message. After sending it, I followed the notifications: my email was opened, 100% of the video was watched, some resources that I added to the video had been accessed, and the CTA was clicked. A final interview was scheduled, but then the thought occurred to me: I have free access to the product for the next week, so I’m going to make the most of it!

I recorded 12 personalized video messages to prospects that have ghosted me over the previous 2 months, after I called and left voice messages, emailed and InMailed them. Crickets chirping 🦗 – no response. But after I sent the video messages, 10 out of the 12 ghosts suddenly resurfaced! That’s when I knew I found the right position for me!


Prioritizing action. There are lots of tasks to fulfill – cold calling, compiling lists, reading email, LinkedIn, CRM, reviewing sequences, Slack, researching, recording video messages, the list goes on. Some tasks are easier, others are less pleasurable (e.g., exposing yourself to the potential abuse of your cold calling audience). For me, the most difficult part is prioritizing.

Let’s face it: cold calling can be extremely rewarding – when you make that perfect connection and you book the meeting, nothing can beat that feeling of accomplishment. And that takes persistence.


It’s a must. We hold weekly “Sales Sync” meetings to discuss all things related to sales, including what content is in demand and what content got the best responses. Marketing also inform us of planned campaigns and we have the opportunity to ask questions and provide feedback.


Don’t ever repeat the same action and expect a different outcome. Adapt and improve. Never send a message that has not been personalized – be it a video, email, InMail or DM. Just don’t.