Practice all your muscles, says Gal Ben-Avinoam, Global Director of Sales Development at Scalefast.
#salestage returns with tips from #salesdevelopment leaders, bringing insights from the field.
🥺 MOST COMMON COLD EMAIL MISTAKES?
1. Not conducting any research about the lead or account prior to calling
2. Assuming that the person is available
3. Immediately pitching, and pushing for a meeting without showing any value first
⚖️ HOW TO SPLIT TIME BTWN EMAIL, LINKEDIN & PHONE?
All are of equal importance, as they practice different “muscles”. In our case, allocation of time is 40% email, 40% LinkedIn, and 20% cold calling, as our prospects are more “digitally available”.
♾️ TABS ALWAYS OPEN ON YOUR BROWSER?
Gmail, Salesforce (for tracking inbound funnel reports, SQLs, and opportunities), Outreach (for tracking engagement & cadences), LinkedIn Sales Nav (for following targeted accounts and lead trends & updates).
🤝 WHICH DEPARTMENTS DO YOU INTERACT WITH MOST?
Sales, Marketing, Sales Operations, Sales Enablement.
🌘 EARLY BIRD OR NIGHT OWL?
Night owl for sure!
💭 YOUR DREAM JOB?
Becoming a sports writer, as I am both a basketball and soccer fanatic!
