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How to Measure and Improve Your Outbound Sales Dev KPIs

The first step towards improving any team’s performance is to measure and track it. For outbound sales development, this is quite a challenging task. Outbound sales development performance derives from many factors - target industry, target accounts, deal size, activity volume, focus on outbound vs....

The first step towards improv...

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Using Data to Personalize Your Emails at Scale

The world of outbound sales is all about capturing prospects’ attention. The competition is fierce, and the people SDRs are trying to engage with (and eventually sell to) are being bombarded by information and their inboxes are flooded with offers. In today’s attention economy, you’re not...

The world of outbound sales i...

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Sales Leader Spotlight: Tom Slocum

With 15 years of successful selling under his belt, Tom Slocum is currently TrainYo’s VP of Sales. Obsessed with helping organizations build and scale sustainable sales development teams that consistently hit quotas, Tom’s “three Rs” for successful outreach are research, relatability and relevance. What is TrainYo’s...

With 15 years of successful s...

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Mastering the Art of Cold-Calling

While there are more channels than ever fighting for our daily attention, “cold calling is alive and well,” according to Ronen Pessar, Chief Growth Officer at Stylo. That’s not to say that cold calls haven’t evolved in recent years. Forget about the traditional, “boiler room” techniques...

While there are more channels...

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